Referrals or repeat business are important for custom home builders because they are a reliable and often primary source of income and they help to build a strong reputation in the community. Referrals and repeat business provide a sense of security and stability for the builder, as they know the customer is likely to be satisfied with the work, pay on time and is likely to recommend their services to others. Additionally, referrals and repeat business can help to increase the builder’s visibility in the community, potentially leading to even more business and a continually expanding network with built in trust.
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